Customer experience is the most valuable asset for growth in the digital age
Digitalization has dramatically altered the relationship between customers and companies in B2B and B2C. The digital customer experience is an opportunity for new entrants and a challenge for incumbents, and a key question in our consumer-driven world is, how can we make better use of digital assets to improve loyalty, accelerate eCommerce, and create disruptive business models to develop sustainable growth?
Successful companies understand the needs and preferences of consumers. These companies satisfy customer expectations for continuous improvement and innovative, meaningful and contextualized experiences, simplicity, and speed. They know not only how to create a compelling digital experience, but they also know how to disrupt their own business models, salesforce, operations, and CRM to prevent customer churn to the competition. They can enlarge their product range and leverage the ecosystem to get the most out of the platform economy.
We enable businesses to create close relationships with their customers and grow their business.
Kao USA aimed to improve its logistics services within the Americas region through centralizing warehouse operations for both wholesale and salon deliveries. By managing its logistics from a single distribution center using SAP, Kao achieves strategic rationalization, so gaining control across inventory and optimizing costs.
BearingPoint has released a new thought leadership report, “The AI Sales & Marketing Revolution: a guide towards 2028,” offering organizations a practical blueprint for unlocking the full potential of generative and agentic AI.
Kao USA aimed to improve its logistics services within the Americas region through centralizing warehouse operations for both wholesale and salon deliveries. By managing its logistics from a single distribution center using SAP, Kao achieves strategic rationalization, so gaining control across inventory and optimizing costs.
To build leadership in the era of AI, companies must review their approach to strategic planning, focus on areas with significant impact and not hesitate to start from scratch for innovative business models. Flexibility, concentration, and boldness are essential to adapt to rapid market changes.
In its quest to improve interaction with healthcare communities across countries, Angelini Pharma leveraged a co-creative approach for customizing Salesforce with personalized features. Supported by BearingPoint, Angelini Pharma is now able to easily adapt its communication with healthcare professionals and make the overall experiences more effective and engaging.
A leading luxury skincare brand creates a unique online shopping experience for its customers to further strengthen the relationship with them. The company worked with BearingPoint to set up a new e-commerce platform that allows them to have a comprehensive view of customers, creating a strong revenue stream.